Rodial’s Glamoxy Snake Serum freezes muscles, by re-enacting the effect of a viper’s venom on the human body.

The non-invasive formula is thought to be 100% safe, and can be applied twice a day to achieve visibly smoother skin.

But how does it work? The cream contains the aptly named Syn-Ake – a neuropeptide that mimics the reaction caused by the bite of a South-East Asian Temple Viper, resulting in a freezing effect on facial muscles.

To many, it might not sound like something you want anywhere near your skin.

Trials demonstrated that after applying the serum, wrinkles were less noticeable after just 90 seconds, with an incredible 52% reduction within 28 days.

‘After two years of research and development to find the ultimate muscle freezer, I am very excited to be launching the Glamoxy Snake Serum,’ says Rodial’s president, Maria Hatzistefanis.

One to two pumps a day will last on the skin for eight hours if applied twice a day, morning and evening under your moisturiser.

What’s your poison? The temple viper is a venomous pit viper species native to southeast Asia

Snake Serum promises instantly visible results thanks to Syn-ake, an advanced neuropeptide.

Syn-ake provides a mild freeze-like effect which reduces visible facial contractions.

At the same time tiny bubbles work to fill lines instantly while a ground-breaking oxygen carrier called Fiflow BTX boosts glow and radiance with a 3D plumping effect.

By carrying oxygen into the skin Fiflow BTX encourages cell respiration, increases epidermal volume to provide instant plumping and revitalises the skin.

It also works in synergy with a molecule named Dipeptide to reduce contraction of nerves within muscle cells.

At the same time a substance called Proturon helps moisturise and rehydrate the skin.

Real snake venom works by stunning and paralysing the prey.

And now, consumers will be rushing to get their hands on Glamoxy Snake Serum.

Dubbed ‘Botox in a bottle’, the cream freezes muscles by mimicking the effect of a viper’s venom and is set to hit stores next week.

Rodial’s Glamoxy Snake Serum contains Syn-Ake, a neuropeptide that copies the effect the South-East Asian Temple Viper’s venom has on its victims.

Trials showed that after just 90 seconds wrinkles are less noticeable – with a 52 per cent reduction within 28 days.

UK advance orders already top 100,000 and demand is set to be incredibly high when it hits shops SpaceNK, Harrods, Harvey Nichols and Selfridges.

Yesterday Rodial’s president Maria Hatzistefanis said: ‘After two years of research and development to find the ultimate muscle freezer, I am very excited to be launching the Glamoxy Snake Serum.

‘There is no other product in the market right now with such amazing and instant results, it’s simply the best.